At Lyric Consulting, we specialize in creating and strengthening links between people by developing and implementing sophisticated branding, marketing and communications strategies.
Our client base is diverse and consists mainly of small businesses who are looking to engage with customers, corporations seeking to connect with people within or outside their organization, and political candidates and causes searching for public support. But even though our clients pursue lots of different endeavors, they have certain traits in common: they're passionate about what they do, they have a compelling story to tell, and they're looking for someone they can trust to help them get the word out about what they're doing.
That's where we come in.
Business Marketing and Communications
We love entrepreneurs. They're passionate. They're driven. And, they're constantly looking for ways to improve their business and to tell people about the great things they're doing.
We have experience working directly with entrepreneurs at all levels of business -- from sole proprietors on Main Street to the presidents of international companies and Fortune 500 companies -- to help them get the word out about their business.
We specialize in working with businesses to identify their strengths and weaknesses and to convert those attributes into a solid corporate identity and brand. We then help to translate that identity / brand into effective advertising and marketing campaigns. These days, a significant concern is making sure that our clients have a suitable online presence, from the Website they use as their online calling card to the digital marketing and social media outreach they do on a routine basis. We also coordinate those efforts with more traditional media, including integrated print advertising, direct mail and other campaigns.
Many businesses also need assistance with external communications. We have expertise serving as a media contact for general press inquiries, an on-call media adviser for times when thing go wrong, or as a liaison / point of contact for a specific event. We also specialize in crafting press releases and media advisories and placing stories with the media as a way for our clients to get "free advertising" in the press.
We also provide internal communication services to help businesses communicate with their employees. We can assist you with creating talking points for speaking with your employees, drafting presentations and decks, planning creative campaigns and events for rolling out new programs, and designing employee updates through digital means or traditional printed publications.
Running for political office is no simple endeavor. From the day you decide to throw your hat in the ring, to the day you go to the polls and see your name on the ballot, you will face incredibly demanding challenges in your effort to win.
You will need to assess your district and its demographics to determine if you're a viable candidate. You will need to craft a message and platform, accompanied by real proposals that bring it to life. You will need to know how to successfully handle media requests, and you will need a way to reach voters using direct mail and social media. You will need to understand campaign finance guidelines and how to avoid running afoul of them.
At Lyric Consulting, we combine our Beacon Hill, newsroom and legal experience to help candidates put together campaigns that move voters.
Since we opened our firm in 2008, we've helped numerous candidates raise their profiles and prepare campaign apparatus in anticipation of running for higher office. We also specialize in campaign-in-a-box programs that provide turnkey solutions to startup campaigns looking to launch. For ongoing campaigns, we've managed media relations for statewide and congressional candidates, and we've assisted legislators with the development of policy ideas and legislative proposals that keep them relevant and increase their media exposure.
Good candidates always have a rich and interesting story to tell, and we come up with ways to tell it, creatively, simply and efficiently through Website design, media outreach, strategic writing and graphic design. We can also provide demographic voter analysis and targeting. Whether you're looking for a campaign Website, or a palm card and a bumper sticker, or a policy position paper, you can trust Lyric Consulting to stand by your side and help you win on Election Day.